Smartphones are part of life now a days. We can live without friends and family but we cannot keep ourselves away from our smartphones. There are numerous Smartphone brands in the market manufacturing top class smartphones. Every manufacturer is trying to improve day by day and increase its sales to be in the market for long run. To give an idea of the the top smartphone manufacturers we are doing a review of top five smartphone brands globally.
Samsung is the global leading smartphone vendor. Since 2012, the South Korean company has held a share of 20 to 30 percent in the smartphone market. Apple has consistently been its closest rival over the years, while brands such as Huawei, Xiaomi, Vivo, Lenovo have also increased their smartphone market share.
Samsung’s main line of smartphone products is the Galaxy series, the first of which was released in April 2009. The company’s smartphone shipments have increased rapidly from 2.4 million at the start of 2010 to 74.1 million in the fourth quarter of 2017.
Apple is the second largest vendor of smartphones worldwide, with the company selling more than 215.8 million iPhones worldwide in 2017. As of the fourth quarter of 2017, Huawei is the third largest vendor of smartphones, with 10.2 percent of the market share. The company sold more than 41 million units to end users in that quarter.
Top 5 smartphone brands of the world
What is there in this article ?
Samsung remained the overall leader in the worldwide smartphone market for 2017 despite losing out to Apple in the fourth quarter.The Korean giant shipped 74.5 million units in 4Q17, down 4.0% compared to the 77.5 million units from last year. Samsung finished the year with 317.7 million shipments, up 2.0% from the 311.4 million shipments in 2016.With 20.5 per cent market share, Samsung led the global smartphone sales in the first quarter of 2018 but suffered a dip in its sales globally from the same quarter last year.
Apple is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The companies one of the products Apple iPhone experienced a slight downturn from the previous holiday quarter as iPhone volumes reached 77.3 million units, a year-over-year decline of 1.3%. Volumes were still enough to push Apple past Samsung and back into first place in the smartphone market, largely because of iPhone 8, 8 Plus, and iPhone X. Apple finished second for the full year in 2017 shipping 215.8 million units, up 0.2% from the 215.4 million units shipped in 2016.
Huawei continues to hold the number three position despite tough competition from growing Chinese players such as Xiaomi, OPPO and Vivo. Huawei shipped 42.1 million units, down-7.4% from the 45.4 million shipped in the fourth quarter of 2016. The 2017 results look much better for the Chinese giant as the Honor brand helped pushed sales both inside and outside of China. Huawei shipped 154.2 million units, up 10.7% from the 139.3 million unit shipped in 2016. The Mate series and Honor sub-brand continued to drive crucial volume in numerous markets, while the Y series thrived at the low-end. If they have to remain in Global market Huawei has to keep its aspirations to enter U.S. market high.
Xiaomi has managed to double its share to 7.2% from 3.3% during the holiday quarter last year with India and Russia being two of its largest markets. The Redmi 5A, which was launched at US$78, saw more than a million devices being sold within a month. Xiaomi recently launched Redmi 5, Redmi 5A and Redmi Note 5. All are already a big hit in their sections. Redmi 5A reached record sales of 3.5 million in the first quarter of its launch and over 5 million units of Redmi Note 5 is already sold only in India as of date. Mi is already celebrating its 4th anniversary.
Oppo dropped one place to the 5th position as the company shipped 27.3 million smartphones while managing to maintain 12% growth for the full year, amounting to 111.7 million smartphones. Like Xiaomi, OPPO has also managed to move beyond the domestic Chinese market and gain a foothold in other Asian countries like India, Indonesia, and Vietnam. In Indonesia, it launched the new F5 series in 4Q17 and also announced its partnership with AOV, a MOBA game. It ran a “selfie campaign” tour in many big cities in Indonesia to promote the AI feature in its selfie camera. In India, it continued to invest in celebrity endorsements and events. However, it faced a slight decline as it made some changes to its channel strategy by being more selective about its retail partners.